October is Pedestrian Safety Awareness Month
A fact sheet compiled by the U.S. Department of Transportation’s National Highway Traffic Safety Administration (NHTSA) and released this past April revealed that pedestrians were among the few groups that experienced an increase in fatalities for the year 2012. According to the report, 4,743 pedestrians reportedly were killed that year in the U.S. amounting to an average of one pedestrian death every two hours. That number represents the highest number of pedestrian fatalities in five years and a 6% increase over 2011. Of those fatalities, 156 occurred in New Jersey, representing 26.5% of the total 589 traffic fatalities reported in the State.(1)
The fact sheet further disclosed that the almost 5,000 fatalities reported in 2012 represented 14% of all accident fatalities reported in the country. In addition, there were about 76,000 pedestrian injuries reported that same year, which averages out to one injury every seven minutes. Those pedestrian injuries represent 3% of all crash-related injuries reported.(1)
In an effort to cut down on pedestrian-related traffic accidents, HART Commuter Information Services, a nonprofit transportation management group in Hunterdon County, designates October as Pedestrian Safety Awareness Month.(2) Not without coincidence, October is also International Walk to School Month. This year, at least 12 Hunterdon County elementary and intermediate schools joined in the walk-to-school activities.(3)
A large majority of pedestrian fatalities (89%) occur under normal weather condition, according to NHTSA, and about 70% occur at nighttime. The fall represents a particularly hazardous season for pedestrians – the weather is still pleasant enough to attract people outdoors, but the shorter daylight hours pose danger. That’s one reason HART chooses October to step up its efforts to promote awareness about pedestrian safety.(1)
This year, HART selected the theme, “Be Safe: Know Your Space,” a message designed to remind pedestrians of the importance of walking against traffic. With all the distractions vying for the attention of motorists these days, it’s is crucial for pedestrians to be able to make eye contact with drivers of passing cars to make sure they are noticed.(2)