How Branding Terms Can Influence Driver Perception

Each year it seems the automobile industry introduces new technologies designed to make driving easier and safer and to help us avoid accidents and related injuries. But do these technologies help, or do they lead to even more accidents resulting from driver inattention?

A recent study by AAA suggests the answer to that question could depend, at least in part, on the names used when marketing these advanced technology systems. For further details read, “AAA Study: Drivers Too Willing to Abandon Responsibility to Technology.”